A 1919 Apartment House on Broadway That Became an Art Hotel

The Arthouse Hotel at Broadway and 77th Street has been an apartment house, a single room occupancy building, a budget hotel and a Texas chain's first New York outpost. Its 2025 renovation kept the building in charge.

A 1919 Apartment House on Broadway That Became an Art Hotel
The Arthouse Hotel's entrance sits beneath a steel canopy at 2178 Broadway, at the corner of West 77th Street. The 1 train stops two blocks north at 79th Street, and Central Park is three avenues east. Photo courtesy of Arthouse Hotel.

Broadway between 73rd and 79th streets holds two landmarked apartment houses, the Ansonia of 1904 and the Apthorp of 1908. Between them, at the corner of 77th, stands a plainer 1919 apartment house that has had a harder life. It slid into single room occupancy, reopened in 1991 as the Broadway American, a budget hotel with shared baths and headboards decorated with postcards from the original King Kong, became On the Ave in 1999 and NYLO in 2013, when Stonehill Taylor gutted the lobby for a Texas boutique chain’s first New York address. In 2019 the operator, Highgate, renamed it the Arthouse Hotel. During the pandemic it housed essential workers. A renovation of the rooms and public spaces wrapped in 2025.

No single designer led that renovation. It leaned instead on what was already there: exposed brick, a 1920s fireplace in the library, a 1920s French elevator system, and a run of low, dark rooms off the entry stairs rather than one bright box.

A short flight of steps rises past planters to a landing where a large abstract canvas hangs above a black steel chest, lit like a gallery wall. The lobby beyond is split into four parts, a bar, a lounge, a library and a check-in desk set toward the back, so the ground floor works as a sequence of rooms instead of a hall. Tufted leather chesterfields face the library fireplace, glass-fronted cases hold books to the ceiling, and the hotel says the walls include original works by Warhol and Basquiat. Off to one side is a smaller alcove with a navy banquette, paneled walls and drum stools, which the hotel books as a private bar.

The bar, with a long zinc counter and trailing greenery overhead, is the social engine. It opens at five, runs live music on select nights, and serves pizzas, boards and sandwiches alongside the cocktail list. Two restaurants fill out the ground floor: RedFarm, the Chinese spot that grew out of the West Village original, and Serafina, the Northern Italian chain.

Upstairs the renovation is more conventional and more disciplined. Rooms run from standard queens to lofts, terrace studios and penthouses on the top floors, 291 keys in all. The new scheme pairs a charcoal textured feature wall with white walls, pale wood floors, a gray upholstered bed, a black-and-white nightstand and a pair of graphic prints above the headboard. It is a formula, and it holds up because the proportions are right and the windows do the rest. Studios on the 14th and 15th floors open onto private terraces with views west to the Hudson or east over the water towers to the twin peaks of the San Remo.

The building still has the bones of an apartment house; a few longtime tenants were living on the third floor as recently as the On the Ave years. The Arthouse does not try to be the Bowery or Tribeca. It keeps what it was given, lights its paintings and lets the rooftops do the rest. Five names in, the building has one that describes what hangs inside.

A dusk view over Upper West Side rooftops and water towers toward the twin towers of the San Remo.
From the Arthouse’s upper floors the twin towers of the San Remo rise over the water towers to the east at dusk. Emery Roth’s 1930 apartment building sits three avenues over on Central Park West. Photo courtesy of Arthouse Hotel.

arthousehotelnyc.com

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