Stone Island Builds an Oasis Inside NYC Flagship with FRAMA

Stone Island x FRAMA

Inside Stone Island's New York City flagship store, FRAMA has created a secluded area for Stone Island’s product exploration, private appointments, and community engagement. Photos by Gabriel Ucci, courtesy of Stone Island and FRAMA

By

December 1, 2023

There’s a moss green enclave carved into the Stone Island New York City flagship. The Italian fashion brand’s little oasis is a fresh collaboration with Danish furniture and lifestyle designer FRAMA, and shows how their textiles can suit a sofa just as well as a customer.

Stone Island is known for its technical prowess, burying itself in a lab to create lightweight coats from aviation technology or design fabrics that change color in relation to one’s body temperature. FRAMA, on the other hand, practices classic Scandinavian design, focusing on timeless silhouettes made from durable, natural materials as well as holistic design that spans all facets of life—just look at its 3daysofdesign celebration of locally grown food, Il Mercato. While they don’t immediately appear as likely collaborators, the experimental nature of Stone Island thrives with FRAMA’s meticulously crafted foundation, allowing the fabric masters to expand into furniture.

Stone Island x FRAMA

The stars of this space are new versions of the Symmetry Couch and Frame Room Divider, which have been upholstered with Stone Island’s technical fabrics for the first time.

Inside the SoHo store, FRAMA has created a secluded area that caters to Stone Island’s product exploration, private appointments, and community. The stars of this space are new versions of the Symmetry Couch and Frame Room Divider, which have been upholstered with Stone Island’s technical fabrics for the first time.

Symmetry Couch, a low loveseat with high ash wood armrests, is tightly wrapped in cotton moleskin. The green-tinted fabric actually begins with an ivory dying process, which is then dipped in black dye to create an irregular dusty texture. The diamond pattern, which looks like steel beams crisscrossing a New York skyscraper, is created with laser corrosion.

The complementary Frame Room Divider gets its grain from a multidirectional ripstop fabric. Metallic nylon fibers make the structure glimmer under the room’s low lighting. This appearance is achieved through a blend of black and white yarn. The utilitarian textiles have been dyed with the same process used on clothing, yet the material remains sturdier than a garment thanks to its geometric pattern, which reinforces its structure.

In addition to these two collaborative pieces, FRAMA accents the room with pieces from their Rivet series. The Rivet Case, turned on its side and enclosed with a sliding glass door, cleverly transforms the aluminum bookcase into a coffee table. Next to it is the multitiered Rivet Side Table, also in aluminum, which blends technical achievement with hand-crafted talent. The circular table is composed of laser-cut sheets that have been hammered together in a cold-forming assembly process. Atop this side table is the steel T-Lamp, which uses a simple lever system to pivot.

This refuge within Stone Island shows symbiosis between experimentation and tradition. The collaboration unites the Italian and Danish companies and demonstrates how innovation can be elegant.

Stone Island x FRAMA

The Rivet Case, turned on its side and enclosed with a sliding glass door, transforms the aluminum bookcase into a coffee table.

Stone Island x FRAMA

Stone Island’s SoHo flagship store

stoneisland.com
framacph.com