Twice a year, Paris Nord Villepinte becomes the design world’s central meeting point, and this September, Maison&Objet is naming the mood outright. The fair’s fall edition, running September 10-14, arrives under the theme Pulse in Motion, a fresh burst of creativity dreamed up with trend agency NellyRodi and brought to life by this season’s ambassador, Studio Masquespacio. It’s a theme that trades the fair’s usual talk of heritage and craft for something more kinetic, and the duo behind it is not shy about the shift.
Maison&Objet has run twice a year, every January and September, making this fall’s edition part of more than three decades of history. Above: Maison’s Design District. Photo courtesy of Maison&Objet
Studio Masquespacio is doing more than lending its name to the season. The pair is staging two installations built around a color-rich vision of what the future of design looks like, one inside the fairgrounds and one loose in the city. They’ve designed the autumn poster itself as a dual-perspective image, a fitting emblem for a studio known for a bold, 360-degree take on a room.
Seven sectors carry the fair’s throughline this fall: Cook & Share, Decor & Design, Fine Craft (métiers d’art), Wellness & Beauty, Fragrance & Ambiance, Fashion & Accessories, and Gift & Play. Design District, curated by Hall Haus, remains the place to catch what’s next before it has a name, a stage for emerging studios and publishers testing new relationships between form, material and function.
On the terrace of the seventeenth century Hôtel de Sully, designer Lucas Huillet and perfumer Alexandre Helwani presented “Folie,” an installation about mental health at Maison&Objet 2025. Photo by Chris Force
The talks calendar is where the fair’s cross-pollination shows up most clearly this year. Samuel Ross, the Founder of A-COLD-WALL*, now behind creative studio SR_A, is set to speak on the porous line between fashion and design, a subject he knows from both sides. Illustrator turned object designer Zoé de Las Cases will walk through what it takes to build one coherent creative identity across mediums, from page to product. Marseille-based designer Axel Chay is bringing a hospitality lens, rethinking the counter as a site of conviviality rather than just a transaction point. And a trio, Pauline Leprince, Léa Zeroil, and Jessica Mille, will get into brand storytelling and the construction of immersive experience, a generation redrawing the codes of creation on their own terms.
Retail Coaching will dig into what’s actually moving the needle at the point of sale, from Gen Z’s sustainability expectations to the year’s Kidult phenomenon, and the new Pitch My Brand format is giving young brands five minutes each to make their case to the trade.
Design Disco Club inside Lafayette Anticipations during Maison&Objet 2025. The space was a brutalist, museum-grade room and the premise was simple: take disco’s spirit and turn it into a community of designed objects. Photo by Chris Force
Sixtysix Brings an American Eye to Maison&Object
Sixtysix is also closing the distance between Chicago and Paris this fall. As Maison&Objet’s American media partner, tasked with covering the fair’s ideas, objects, and people through a global lens, Sixtysix is bringing its own small delegation to Villepinte.
This year’s picks are design experts Andrew Maddock and Aimee Wertepny. One built an audience from a phone screen, and the other built a studio from the ground up.
Andrew Maddock has turned everyday home design into something people actually stop scrolling for. Posting as @drewfromladue to more than 1 million followers on Instagram, he’s become one of the more recognizable voices translating design world ideas for an audience that discovers a brand online long before it ever walks into a showroom.
In Materia, a curated space by Elizabeth Leriche, invites visitors to rethink their relationship with objects. Photo by Anne-Emmanuelle-Thion
Aimee Wertepny is the other half of the equation, two decades deep in the work itself. She founded PROjECT. interiors in Chicago, a studio known for spaces that lean maximalist, personal and a little unexpected. Her eye is tuned to material, craft, and the small details that make a room feel inevitable rather than decorated.
Together they’re a bet on where American design storytelling actually lives now, somewhere between the studio floor and the feed. Expect both of them moving through the halls this September, sourcing what comes next for their audiences back home.
