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Category: Insights

Rob Zilla on Making the Leap to Full-time Freelance

Rob Zilla on Making the Leap to Full-time Freelance

Self-described “vector art monster” Robert Generette III, aka Rob Zilla, taught for 20 years, most recently photography, before quitting to freelance full-time in the DC area, having worked repeatedly with mega clients like the NBA, ESPN, Xbox, and Adobe. “I was...
What Does It Really Mean to “Love” Your Work?

What Does It Really Mean to “Love” Your Work?

As we agonized over putting the final touches on Sixtysix Issue #3 (and let’s be honest, by “final touches” I mean completely reorganizing and frantically re-editing entire sections of the book while drowning in self-doubt), I found my creative process, the one that...
Sagi Haviv on How to Create a Brand Identity

Sagi Haviv on How to Create a Brand Identity

The partner and designer at Chermayeff & Geismar & Haviv shares his lessons learned, having designed more than 60 identity programs, from the US Open Tennis Championships to Harvard University Press and more.   Manage expectations. “A logo cannot say very...
Chris Rowson on How to Pitch Your Work

Chris Rowson on How to Pitch Your Work

As a designer, you’re always pitching. But it’s not just about pitching clients. You might find yourself pitching a recruiter or hiring manager for your next great gig, or a creative partner for a new project, or even your company leadership on a brilliant new...
The Best Books Lorrie Moore Read in 2018

The Best Books Lorrie Moore Read in 2018

Known for her dark sense of humor, Lorrie Moore’s writing is always sharp, witty, and moving, whether in the form of short stories, novels, or, in this case, critical essays. Lorrie’s latest book—See What Can Be Done—is a compilation of her cultural criticism,...