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Category: Insights

6 Creatives on What They Wish They Knew Years Earlier

6 Creatives on What They Wish They Knew Years Earlier

1. I’d wish I’d known succinctly that hard work would pay off. I was frustrated by the perceived ghosts you’d hear about. I thought you needed glowing accreditations and prestigious college degrees and a host of frivolities like “good looks” and “family money” and...
Rob Zilla on Making the Leap to Full-time Freelance

Rob Zilla on Making the Leap to Full-time Freelance

Self-described “vector art monster” Robert Generette III, aka Rob Zilla, taught for 20 years, most recently photography, before quitting to freelance full-time in the DC area, having worked repeatedly with mega clients like the NBA, ESPN, Xbox, and Adobe. “I was...
What Does It Really Mean to “Love” Your Work?

What Does It Really Mean to “Love” Your Work?

As we agonized over putting the final touches on Sixtysix Issue #3 (and let’s be honest, by “final touches” I mean completely reorganizing and frantically re-editing entire sections of the book while drowning in self-doubt), I found my creative process, the one that...
Sagi Haviv on How to Create a Brand Identity

Sagi Haviv on How to Create a Brand Identity

The partner and designer at Chermayeff & Geismar & Haviv shares his lessons learned, having designed more than 60 identity programs, from the US Open Tennis Championships to Harvard University Press and more.   Manage expectations. “A logo cannot say very...