Mert and Marcus Photograph Bella Hadid for New Swarovski Collection

Multifaceted portraits of Bella Hadid become the new face of the brand.

Photos courtesy Swarovski


May 5, 2022

Celebrity fashion photographers Mert Alas and Marcus Piggot have been collaborating for over 25 years. The duo met in the early 90s in London and quickly became sought-after photographers after their images appeared on the cover of Dazed & Confused magazine.

Their recent shoot with Bella Hadid was conceived by Swarvoski’s global Creative Director Giovanna Engelbert. Giovanna first got her start in fashion as a model before going to work as a stylist at Italian Vogue, and later W.

“Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl–the same Bella–with confidence and authority. In that sense, she conveys the values of Swarovski to perfection,” says Giovanna.

A collection of Mert and Marcus’s work is available from book publisher Taschen.

A magazine cover