In a world where travel guides often blend into a sea of uniformity, A24’s latest publication, Florida!, ($50, A24) boldly stands out, both visually and conceptually. This 547-page behemoth, designed by Jordi Ng and featuring illustrations by Gabriel Alcala, takes readers on an immersive journey through the vibrant and eccentric state of Florida. As readers dive into its flamingo pink pages, they are welcomed into a hyper-local exploration of the Sunshine State’s most peculiar and captivating attractions.
The first thing that catches the eye is the book’s vivid pink color. Aptly named “Florida Pink,” the hue pays homage to the state’s iconic imagery, from the majestic pink flamingos to the Magic Kingdom’s facade in the 1990s. It sets the stage for a visually striking and offbeat adventure that awaits within the book’s covers.
While A24 has previously explored the essence of Florida through its films, such as “The Florida Project,” “Zola,” “Spring Breakers,” and “Moonlight,” Florida! offers a unique and comprehensive perspective on the state. The book delves into local history, presents thought-provoking essays, provides illustrated fold-out maps, shares interviews with residents, and even includes intriguing how-to guides, like a step-by-step diagram on “kicking a shark’s ass.” This diverse array of content ensures that there is something for every reader, no matter their interests.
Collaboration played a vital role in the creation of Florida! and Gabriel Alcala, a Florida native, served as a key contributor. Gabriel ‘s illustrations adorn every page, infusing the book with his distinct style and humor. From capturing the essence of the locals interviewed to highlighting the magical qualities of each person, Gabriel ‘s art brings the narratives to life. Complemented by a mix of contemporary and archival photography, the visuals provide a visually rich experience that complements the text.
The book’s design further amplifies its appeal. Jordi and Elana Schlenker, the designers behind Florida! carefully crafted a structure that combines functionality with a sense of fun. Each geographical region of the state is assigned a different earmark color, allowing for easy navigation. The embossed cover, reminiscent of vintage travel postcards, adds a tactile element, inviting readers to immerse themselves fully in the Florida experience. Although the initial concept included an inflatable cover, the final product maintains its playfulness while remaining practical.
Amidst the eye-catching aesthetics, Florida! never loses sight of its purpose as a travel guide. The book expertly dissects the multifaceted nature of the state, offering readers a glimpse into the various Floridas that exist, depending on one’s perspective. Whether it’s unearthing hidden gems, sharing captivating stories, or providing practical tips, Florida! ensures that visitors and locals alike can uncover the true essence of the Sunshine State.
With its vibrant visual presentation, engaging content, and a touch of whimsy, “Florida! transcends the boundaries of a traditional travel guide. It celebrates the weird and wonderful aspects of the state, beckoning readers to embark on their own adventures and discover Florida’s most far-out destinations. So, whether you’re seeking tips on beach trips or a chance to become a professional mermaid, Florida! guarantees a pit-stop for everyone.
