DESIGNED BY: ASH NYC, a Brooklyn-based firm that blends European cool with historic American buildings
VIBE: Twentieth-century Renaissance Revival
The Siren Hotel was named for the sirens of Greek mythology. Those beautiful creatures—half-bird, half-woman—lured sailors to their island by enchanting them with sweet songs.
The Siren is housed in the Wurlitzer Building, designed in 1926 by architect Robert Finn, a Detroit native. The building’s travertine floors, terra-cotta signs, and plaster detailing were carefully restored, and the design team traveled to Italy, France, and Belgium in search of antiques to complement its Italian Renaissance-style architecture, like a pair of 12-foot 19-century Italian mirrors that hang in the lobby. But the interior design is infused with a modern sensibility, springing from ASH NYC’s trademark aesthetic: Think warm but clean, with a sumptuous pallet and surprising details around every corner.
“When working on the guest rooms, we were looking to capture a calming simplicity,” Will says. “Something that spoke to a haven from the noise of the city still on the rise from its ashes.” Meanwhile, the hotel anchors the city’s growing downtown. Visitors who aren’t staying in one of the 106 guest rooms can grab an espresso from the lobby coffee bar, shop design-forward products at The Siren Shop, get a fresh shave at the barbershop, have a drink at the rooftop lounge, or sing their hearts out at the piano karaoke bar—to name a few of the experiences. “Our public spaces are designed to be a living room for our guests and the people of the city,” Will says. The Siren nods to Detroit’s musical history while pushing visitors to discover the future. It remembers the past, but it’s not stuck in it.