The Salone del Mobile.Milano Moscow celebrated its 15th anniversary this October with a four-day event for top Italian innovators to present their work to an international audience. More than 200 Italian companies exhibited furniture, accessories, and designs at the fair, attracting more than 19,000 people to the stylish Crocus Expo-2 exhibition center in Moscow.
For nearly 60 years, the fair’s umbrella organization Salone del Mobile.Milano has produced a lively atmosphere to show off the most cutting-edge designs. But the organization’s events do more than just generate buzz over what’s new in the industry; they use innovation and collaboration to narrow the gap between Russian and Italian culture. The Italian Ambassador in Moscow, Pasquale Terracciano, showed up at the fair and for press events, signaling a big commitment to the same ideas at an institutional level.
This year’s Moscow extension again promoted the mission of creative collaboration. Along with commercial activity, emerging creatives had opportunities to learn from the very best Italian architects and designers. Alberto and Francesco Meda, Francesco Fresa, and Marina Braginskaya were among the professionals in conversation with a full house of Russian designers at Salone’s Master Classes and Work Talk.
Russian creatives were also given a space to present their work and ideas. Forty-six emerging designers from Russia and the former Soviet Republics showcased their own projects, with fresh products that combined critical thinking with creativity. These promising designers focused on maintaining Russian traditional aesthetics while striding toward Italian horizons. Award winners from this group were invited to the next edition of SaloneSatellite, to be held April 2020.
Salone del Mobile.Milano Moscow 2019 demonstrated its position at the nucleus of the world of Russian furniture and design. Claudio Luti, the organization’s president, has said this year’s edition “managed to stimulate and excite the Russian market, promoting not just the quality and uniqueness of furniture and design but also and especially the commitment of the companies who put their trust in the exhibitive power of the Moscow Salone.” “The expression we saw most often on our visitors’ faces was one of wonder,” he said in an event press release.