“When you manage to make something that feels effortless, and as if it has always existed, that is a great feeling.”
There’s satisfaction in Fabian Berglund’s voice when he thinks about his work. As one of Nordic Knots’ three founders, Fabian, who goes by Fab, says the simple elegant lines of the grid inspired the series of rugs in The Grid Collection.
“A design necessity to guide between compositions, proportions, and space, the grid is the starting point of many things, just as it was for Nordic Knots,” says Fab. “A gridded notebook waiting for ideas; on an engineer’s blueprint; in the camera viewfinder; it was the grid that aided Leonardo da Vinci to create the Vitruvian Man and Golden Ratio. Even the most skilled architects start out with a simple grid: a base that develops into beautiful structures and spaces.”
Nordic Knots began in 2016 when Berglund, alongside wife Liza Laserow and brother Felix Berglund, was inspired by Nordic light, nature, and minimalist geometry. “We all come from different backgrounds but wanted to do something that brought us all together—bringing some of what we love about Scandinavia to the rest of the world,” Fab says. “When founding the company in 20016 Liza and I were living in New York and we saw an opportunity there to bring quality rugs, with great design, at a good price to the market. My background was as a creative director in advertising. Liza comes from antiques and interior design, and Felix was a poker professional turned e-commerce entrepreneur.”
For this collection, Nordic Knots chose a neutral color palette with plush cut-pile quality and minimal design. The collection serves as a foundation for beautiful rooms. “The rugs, much like the grid itself, will then decide the composition of furniture and decor to achieve a balanced interior,” Fab says. “What’s great about a minimalist and structured design like this is that it goes as well in a modernist Los Angeles villa as well as a 19th century Parisian loft. The structured grid can complement the old as well as work as a foundation for modern decor.”