What does the Versace logo mean? (A Complete History)


May 3, 2023

Versace is a world-renowned luxury fashion brand that has been synonymous with high-end fashion since its establishment in 1978. The brand’s founder, Gianni Versace, was known for his bold and innovative designs that pushed the boundaries of traditional fashion, making the brand an icon of the industry. Along with its signature style, the Versace logo has become an instantly recognizable symbol of luxury and glamor. The iconic logo has become a hallmark of the brand’s identity, representing the company’s values and reputation. But, where did it’s now iconic logo come from, and what does it mean?

The Versace logo.

The Versace logo.

What does the Versace logo mean?

The Versace logo is a stylized image of Medusa that represents luxury, power, and beauty. It was first introduced in 1978 and became an integral part of the brand’s identity and has remained largely unchanged since its inception.

Medusa is a figure from Greek mythology with flowing hair and a face that is both beautiful and menacing. The Medusa head was chosen personally by Gianni Versace, who believed that it represented a bold and powerful image that would embody his designs.

The Versace logo on an ashtray

Versace ashtray produced by German manufacturer Rosenthal, with large Versace logo

Why is the Versace logo important?

The use of the Medusa head in the Versace logo is significant in several ways. Firstly, the image of Medusa is a well-known and powerful symbol of Greek mythology, representing feminine power, beauty, and wisdom. Secondly, the depiction of the Medusa head in the logo is uniquely stylized, incorporating the brand’s distinct design elements and creating a visually striking image that is instantly recognizable. The Medusa head in the Versace logo also reflects the brand’s commitment to luxury and opulence, evoking an image of beauty and wealth that is associated with the high-end fashion industry.

The Versace logo on a flag flying above the Versace boutique in Milan, Italy.

Public perceptions of the logo

The Versace logo is widely recognized as a symbol of luxury and glamor, and it is often associated with high-end fashion and sophistication and is sought after brand for holiday gifts. The public perception of the Versace logo is largely positive, with many consumers viewing it as a status symbol and a marker of social prestige. The logo has been seen across all elements of culture including the film “The Devil Wears Prada” and the “Grand Theft Auto” series of video games. 

Gianna Versace in his home, December 1990. He created the original logo when he founded the company in 1978.

Who designed the Versace logo?

The Versace logo was designed by Gianni Versace himself in 1978. Over the years, the logo has undergone some minor revisions, but the basic design and elements have remained largely the same. Today, the Versace logo is instantly recognizable as a symbol of luxury and sophistication, and it is widely regarded as one of the most iconic fashion logos in the world.