Stockholm-based Jade Cropper launched her label in 2020 after graduating from Beckmans College of Design. She presents regularly at Copenhagen Fashion Week, where collections center on modular, body-conscious garments with ties, slits, and adjustable elements, and materials often include deadstock and recycled textiles.
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- Dress from JADECROPPER F/W ’25 look 21. Carlyle floor lampfrom HUEGAH HOME.
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- Top, pants, and bag from JADE CROPPER F/W ’25 look 27. Carlyle floor lamp from HUEGAH HOME
What is the first memory you have of making or altering clothes?
I actually started later than many people in this field. It wasn’t the classic story of sewing since childhood, but I always knew I wanted to do something creative. I tried many different creative paths—photography, styling, music, and more—but when I discovered clothing, sewing, and design, I felt a joy and inspiration I had never experienced before. That’s when I knew I had found the right direction.
Was there a main focus or original concept behind your F/W ’25 collection?
The original concept was to blend sport and officewear. I drew inspiration from many sporty influences, but I didn’t want to create a purely sportswear collection. Instead I aimed to design something versatile for everyday life, combining those sporty elements with tailored, refined pieces.
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- Top and pants from JADE CROPPER F/W ’25 look 27. Venu iron side table by HUEGAH HOME
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- Top from JADE CROPPER F/W In the Details ’25 look 8
Your designs often reimagine textures and construction. What fabrics or techniques became central this season?
This season I explored the dialogue between luxury and functionality by blending opulent fabrics with more practical materials. I incorporated sport-inspired Jade Cropper logos to create a distinct identity within the collection. In terms of construction, I revisited and evolved earlier garments I’ve designed. I try to push boundaries while staying true to the core of my design language.
Top and skirt from JADE CROPPER F/W ’25 look 22. Eyewear by GENTLE MONSTER. Boots by MIISTA
How do you envision people styling these pieces in everyday life?
I truly see these pieces working just as well for everyday life as for a night out. That’s really how I approach most of my designs—they’re versatile and easy to style up or down, allowing the wearer to adapt them to different occasions and moods.
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- Zip hoodie and skirt from JADE CROPPER F/W ’25 look 1
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- Zip hoodie from JADE CROPPER F/W ’25 look 1
Who is a designer working today that you look up to?
Glenn Martens is a designer I deeply admire. I appreciate how he challenges traditional forms and pushes boundaries, creating pieces that feel both innovative and thoughtfully crafted. His approach resonates strongly with my own philosophy of exploring form, texture, and the unexpected in design.
Model: Page Winkle, Ford Models. Art Direction by Abigail Grohmann. Hair and makeup by Chrisondra Boyd, Ford Models. Styling by Autumn Woody.
A version of this article originally appeared in Sixtysix Issue 15.
