Opulence Meets Maximalism at Eichholtz

Photos courtesy of Eichholtz 01

Photos courtesy of Eichholtz


September 30, 2022

Eichholtz is consistently one of the biggest brands at Maison&Objet—this year, perhaps the biggest. With a booth more like a showroom, Eichholtz showed off its very extensive 300 piece collection covering every sort of living space in celebration of its 30th anniversary. Among the 300 pieces, Eichholtz finds a common thread in opulence, referencing ’60s, ’70s and early ’80s European design with voluptuous silhouettes and textural details.

This year’s new pieces maintain Eichholtz’s luxe identity, yet stand out from the B-to-B wholesaler’s typical furniture and lighting based in decadent neutrals and precise geometrical forms. Increasingly the brand is embracing color and organicism. Pointing to a curved inviting sofa, Alyssa Abrams, Eichholtz’s US marketing director, describes it as “Eichholtz’s interpretation of a sleek modern hug, but not a literal recreation of the kidney bean shaped sofa trend.”

Taking that first step away from the boucle trend, Eichholtz is coloring the plush material rouge and rose and even beginning to replace it with tweed. The Novelle chairs and sofa are another bright, notable part of the new collection, with big round tubes of cushioning that almost resemble frosting on a cupcake, available in a light offwhite, or in gradient blues or pinks.

In the recovery from Covid, “Everyone was searching for a serene escape, now we are ready for an injection of fun,” Alyssa says. Certainly this injection of fun is core to the brand’s collaboration with German fashion designer Philipp Plein. Philipp is known for being bold to the extreme—outrageous color, pattern, and in-your-face maximalism are the basis of the collection. Neon cheetah print, bright pinks and oranges, and big, emblazoned “PP” and “Plein” appear across pillows and chair backs. Part of the collection is light, anchored by white, and the other half embraces darkness, pivoting around the color black. “It’s a natural extension of his fashion into completed spaces,” Alyssa says.