In the spirit of generating a creative lifestyle beyond creative work, Objects IV Life by Daniel Arsham and Tomorrow is “an endless assembly of research, inquiry, and exploration”—as well as a capsule wardrobe of essentials that turn the everyday into the foundation for innovation. Envisioned with the help of Tomorrow’s CEO, Stefano Martinetto, Objects IV Life attempts to harness optimism and create a better tomorrow through the clothes we wear.
“Objects IV Life is an evolving proof of concept, an endless work in progress, a tangible manifesto for change: you are the vehicle,” Daniel said. Envisioned with the help of Tomorrow’s CEO, Stefano Martinetto, Objects IV Life attempts to harness optimism and create a better tomorrow through the clothes we wear.
With its first release, Chapter 001, the brand builds out the basics of a new wardrobe with jackets, blazers, hoodies, and a variety of jeans. A canvas tote, steel-toed utility boot, cap and key charm object, and tees round out the collection. Stefano called the collection “elevated workwear and accessories that are intended not for a single season, but for a lifetime.”
The brand is extending an invitation to explore and exchange ideas through worldwide gatherings. Beginning with a dinner in New York, an evening at Salone del Mobile in Milan, and a signing at KITH Paris, many more such gatherings are promised to follow.
On July 11, Chapter 001 will hit retailers including KITH NYC and Paris, Machine-A London and Shanghai, SSENSE, Selfridges London, IT Hong Kong, Maxfield LA and Simple Caracters Mykonos.
The campaign was photographed in New York City at Arsham’s studio by Joshua Woods and styled by Eric McNeal.