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Tag: Branding

Roanne Adams on Branding and Balance

Roanne Adams on Branding and Balance

Silver Lake is full of chic homes owned by chic people, but few in LA can claim a vista like Roanne Adams’ on the Silver Lake reservoir. Inside, I felt like I was in one of Roanne’s Instagram posts—neat and deliberate—but among her many to-do lists and the scattered...
Natasha Jen Finds Her Frontier at Pentagram

Natasha Jen Finds Her Frontier at Pentagram

On a Tuesday morning, the top floor of Pentagram’s Manhattan studio is reasonably quiet with a few staff milling about, yet the loft-like space radiates an undeniable energy. At this address, brilliant ideas are born, be it a brand’s logo, a corporate identity, or a...
Sagi Haviv on How to Create a Brand Identity

Sagi Haviv on How to Create a Brand Identity

The partner and designer at Chermayeff & Geismar & Haviv shares his lessons learned, having designed more than 60 identity programs, from the US Open Tennis Championships to Harvard University Press and more.   Manage expectations. “A logo cannot say very...