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Tag: Art Direction

Sagi Haviv on How to Create a Brand Identity

Sagi Haviv on How to Create a Brand Identity

The partner and designer at Chermayeff & Geismar & Haviv shares his lessons learned, having designed more than 60 identity programs, from the US Open Tennis Championships to Harvard University Press and more.   Manage expectations. “A logo cannot say very...
Beyond Stunts with Stefan Sagmeister

Beyond Stunts with Stefan Sagmeister

Stefan Sagmeister appreciates a good view. His design studio, Sagmeister & Walsh, which he runs with his partner Jessica Walsh, overlooks New York City’s bustling Broadway Avenue, the Flatiron portion, and his West Village apartment looks out on 14th Street. He...